Four Secret Copywriting Keys to Attract Customers
Posted by bizpoetry | Filed under Business
When it comes to building a website, most companies focus only on the technology such as servers, providers, ad systems and content management. But what companies don’t know is that having appropriate website design and keywords are not enough to attract potential clients. One important online advertising strategy is copywriting. It is essential because of its audiences, human site visitors and the so-called search engine crawlers.
Here are four secret tips that will guarantee success to your company.
First, you need to know how to effectively sell but don’t tell. It may sound confusing but customers are not concerned about the interesting characteristics that your web team has implemented. They are more interested on how your products or services can help improve their lives. That’s why you must focus on the advantages of your products.
Second, you must be able to appeal to the customer’s emotions. Take note that the most successful copywriters are those who are able to touch the emotions of everyone. You want to win their attention by appealing to them in the most dramatic way. In short, most people are self-interested, that’s why what you’re offering must able to make them feel good about them. For example, how does your product make their lives easier?
Third, headlines are extremely important. You must spend extra time in taking into account important components. Headlines that are eye-catching are essential to capture the attention of every person. Even though font size and colors can catch the attention of a person, important words will ultimately draw in more site clicks.
Lastly, make your copy as fun as possible. Don’t make it sound as if you’re a boring lawyer yapping inside the courtroom. In the online world, there are thousands, if not millions, of sites to visit. That’s why you need to make your site more engaging. There are a lot of ways to make it more fun such as using sarcasm, humor, and drama. In addition, you can also add a lot of updated photos and videos. However, you still have to act in a professional way. You don’t want people to report your site as spam, do you?